M-commerce is Getting Popular

Malaysia leads the world in smartphone usage per capita[1], and that it is one of only five countries worldwide where 67% use their smartphones as a crucial access point to get online. Additionally, a recent Mobile Shopping Survey conducted by MasterCard, Malaysia ranks third in the rate of growth of mobile shopping in Asia (over 20%; from 25.4% in 2012 to 45.6% in 2014)[2] –  further indicating that we, as a nation are become increasingly tech-savvy and shopping-savvy too.

Fresh supporting data by online marketplace 11street (www.11street.my) further confirms that today’s shopping trend is progressively moving toward mobile-first. 11street, one of the largest online marketplaces in Malaysia, recently revealed that close to 50% of their shoppers use smartphones to shop and purchase items online on their site.Here are some of the other insights that summarize the main reasons behind the mobile shopping surge in Malaysia:

Easier access for anytime, anywhere convenience

Hundreds of thousands of products covering everything from consumer electronics to fashion, from groceries to cosmetics, from kid and baby products to services screen322x572such as vouchers are now just a mobile screen click away. Consumers needn’t spend hours out of their busy schedule to shop. They save money on petrol or transportation without the hassle of traffic jams, queues and frustration that comes with it. Items purchased are delivered right to their door.

User-friendly interface

Mobile apps that come with user-friendly interface allow consumers to access a desired range of items quicker, with set filters for an intuitive and interactive experience. 11street for example, has an ‘Event Page’ which summarizes all the promotions making it much easier for shoppers to access hot selling products and services and to see the most price- competitive deals from the moment they log in. This is especially true for the ‘Shocking Deals’ section with Lowest Price Guarantee of which shoppers are promised with the best price possible for a range of products

Simplified yet secure payment processing

As there has been increasing concern on mobile data security, 11street employs various security features that not only put shoppers at ease, but their sellers as well. Our ESCROW system releases payment to sellers only when the customers receive their products in good condition protecting them from frauds.

Exclusive offers

While companies are constantly providing incentives and inducements in the form of promotions, discounts, and shopping credits exclusively for mobile users. A key promotion at 11street for mobile shoppers is the ‘Weekend Special Deals’ – for those that mostly shop over the weekend that allows them to save even more. On 11street, mobile shoppers can get up to 99% bonus coupons for September in conjunction with the #MCYBERSALE 2015 event and some upcoming Malaysia Day celebration promos.

Engaging functions

App functions such as ‘first-hand news’ push notifications provide shoppers with advance notice of upcoming sales prior. Visually engaging displays of products are giving way to more dynamic, interactive content, where shoppers can browse, comment, and share interesting finds online.


[1] http://www.businesscircle.com.my/malaysia-leads-world-smartphone-usage/
[2] http://www.themalaymailonline.com/money/article/mastercards-mobile-shopping-survey-malaysia-ranks-third

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