11street showcased its Online Shopping Index which revealed the latest changes in online shopping behaviours of local consumers. Key findings of the 11street Online Shopping Index include the following:-
More Diverse Online Purchase
Contradicting to the popular belief that Fashion and Electronics are the most sought after categories, Malaysians shop in diverse categories including Health & Beauty, Kids & Baby, Home & Living, Grocery, Services such as e-vouchers and many more. Also, according to the index, popular items that customers mostly searched during Ramadhan include baby car seats, Tupperware, Bluetooth earphone, and skincare. Furthermore, the 11street Online Shopping Index uncovers that customers actually bought from either two or more product categories within a single transaction and it is expected to increase over the next few years.
Online Shopping is No Longer Just for Women
The data shows that women are no longer the only gender that drives purchasing trends when it comes to online shopping, whereby 11street shoppers are a healthy ratio of 48 men: 52 women.
For women, they mostly purchased mobile, tablets, beauty, health and personal products as well as baby and kids items. The changing trends revealed that men shopped online just as much as women. During Ramadhan, their interests lie not only in Electronics, Sports and Leisure items, but also for Kids & Baby items especially baby gears such as baby car seats for their children’s comfort and safety. This also shows that both men and women prioritize their children when travelling during the festive season, which is a positive sign of rising awareness on child passenger safety across the country.
Mobile is the Future of E-commerce
There is a progressive move towards mobile as more consumers are becoming connected, and businesses are adopting an omni-channel approach and as a result, spurs positive growth in Malaysia’s e-commerce market.
According to the index, at least 40 percent of the shoppers are using their mobile devices to shop at 11street. Moreover, during Ramadhan, peak shopping hours began from the breaking fast period until midnight.