Sony XZs & XA1 Launch

Sony Mobile debuts the world’s first Super slow motion video in a smartphone

  • Ground-breaking Motion Eye™ camera with the world’s first Super slow motion video in a smartphone and new Predictive Capture
  • Exceeding your expectations, XA1 (5”) features high-end camera specifications with 23MP sensors
  • Beautiful borderless design for a full-width display

Kuala Lumpur, 28th March 2017, Sony Mobile Communications (“Sony Mobile”) today unveiled its ground-breaking smartphone, Xperia XZs, with a camera so advanced it captures motion that the human eye can’t see, as well as the stunning super mid-range model in its refreshed “X” series, Xperia XA1.

“Sony Mobile is committed to delivering elegant and smarter products to our consumers. We constantly challenge ourselves to expand on what the smartphone can do more to complement our lifestyle. In doing so, we proudly brought together the newest additions in the Xperia X Series,” said Andrew Cheong, Country Director (Malaysia) at Sony Mobile. “For example, the latest Xperia XZs encompasses the most advanced camera technology such as memory-stacked camera system which enables super slow motion capture.”

The launch of the two new additions to Xperia X series marks the third time that Sony Mobile is partnering with the online marketplace, 11street for an exclusive pre-order.

“This partnership with Sony provides our shoppers with the opportunity to be the first to pre-order and own the Xperia XZs, the world’s first smartphone with the ability to capture Super slow-motion. This is part of our commitment to bring on board the new-to-market and popular products, and our shoppers will be thrived for being able to purchase such high quality mobile gadget online at 11street exclusively,” says Bruce Lim, VP of Merchandising, 11street.


Xperia XZs

Encapsulating decades of Sony innovation, Xperia XZs incorporates imaging know-how embedded on Sony ‘α’ and Cyber-shot™ cameras to create the new Motion Eye™ camera system, for capturing life in ways no other smartphone can.  Among the first Xperia smartphones to feature a memory stacked Exmor™RS sensor with technologies usually only found on premium compact cameras, it provides 5x faster image scanning and data transfer. This means you can create sensational videos from your everyday moments by recording in 960 frames per second, providing Super slow motion video playback that is four times slower than other smartphones giving you more detail than has ever been possible in the palm of your hand. Plus Predictive Capture stays one step ahead and automatically starts buffering images when it detects motion even before you press the shutter button, so you can find a moment your eye may just have missed from a selection of up to four shots taken a second before you click. On top of this, the new 19MP high resolution sensor has 19% larger pixels to capture more light and provides exceptional detail and sharp images even in low-light and backlit conditions. Additional improvements have been made inside Motion Eye™ to the Bionz™ for mobile processing engine meaning it detects moving objects more precisely to enable Predictive Capture. Clarity, detail and texture are also improved to give exceptional image quality thanks to the redesigned G lens with high optical clarity.



Xperia XA1

Building on the success of last year’s XA models, the XA1 features a beautiful borderless design to make the most of the edge-to-edge screen, cameras that are worthy of a high-end premium status and octa-core processor.

Camera expertise are taken from Sony’s digital camera division to deliver a leading rear camera for XA1 that offers 23MP high resolution with a large 1/2.3” Exmor™RS for mobile sensor, bright F2.0 lens and superior lowlight capability. You’re guaranteed a superfast journey from launch to capture in 0.6s and incredibly fast and accurate Hybrid Autofocus, so even the most spontaneous moments are always in focus. In addition, with 24mm wide-angle lens, the rear camera can capture more as compared to its predecessor.

Front cameras are the backbone of the selfie world and the 8MP, 23mm wide-angle lens on Xperia XA1 will let you capture all the action even in a group selfie without missing anyone out. The new model allows you to capture the perfect selfie easily with just a wave via the ‘Hand Shutter’ camera feature.

The beautiful borderless design introduced in 2016 has been refined to create the illusion of a seamless, never-ending surface with curvature that aids the perfect fit in your hand.  The edge-to-edge HD (720p) 5” screen on XA1 is supported by display technologies to deliver a crisp, sharp viewing experience. Sony craftsmanship is clear to see with the diamond cut-like finish on top and bottom, along with the choice of materials such as the aluminium sides which create a rich feel in the hand.

With their power-efficient MediaTek helio P20 octa-core processor, you get a quick and smooth experience, whether you browse the web, watch a video or play your favourite game. XA1 is designed to ensure a longer lasting performance over the smartphone’s lifetime.


Making life easier

The new products are equipped with a host of intelligent features such as Qnovo Adaptive Charging which monitors the battery’s health and adjusts charging current accordingly to avoid damage and maximise lifespan whilst Stamina Mode keeps your battery going for longer when you really need it the most by disabling some functions.

Sony’s Smart Cleaner cleverly manages the performance and memory of your device by clearing the cache and unused apps automatically in order to attain the best speed and performance without degradation over time. Additionally, it supports quick charging to give you hours of power with just a few minutes of charging.



The nationwide pre-order for Xperia XZs and Xperia XA1 will begin from 29th March until 9th April for RM2899 and RM1199 respectively at selected Sony Stores, Sony Mobile Stores, Sony Centres, authorised dealers as well as through 11street.  Those who pre-order the Xperia XZs will be receiving exclusive gifts such as the SBH80 Stereo Bluetooth Headset, UCH12W Quick Charger and transparent silicon case with tempered glass protector which are worth a total of RM697, while customers who pre-order the Xperia XA1 will receive a DK60 Charging Dock, a transparent silicon case, and tempered glass screen protector which are worth a total of RM268.


The Xperia XZs will be available in Ice Blue, Warm Silver and Black while the Xperia XA1 will come in a choice of contemporary finishes; White, Black, Pink and Gold. The Xperia XA1 will also include Style Cover Stands available in White and Black along with a range of complementary accessories. Both devices will come with Android N at launch.


– ENDS –


About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative smartwear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information:



1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. 3) Icons displayed are for illustrative purposes only. The homescreen may appear different in your product. Some features may not be available in your country or area.


“SONY” is a registered trademark of Sony Corporation. “Xperia” is a trademark or registered trademark of Sony Mobile Communications Inc. All other trademarks or registered trademarks are the property of their respective owners. Additional information regarding trademarks may be located on our website at:


[1] Xperia™ XZ Premium & Xperia™ XZs feature a memory stacked image sensor capable of directly capturing slow motion video at 960 frames per second in High Definition (720p) using device hardware. Verified by Strategy Analytics’ SpecTRAX Service against the published camera sensor specifications for over 9800 smartphones. Correct as of the 16th December 2016

[1] Xperia™ XZ Premium features a 4K UHD (2160 x 3840 Pixels) High Dynamic Range 5.5 inch display. Verified by Strategy Analytics’ SpecTRAX Service against the published display specifications for over 9800 smartphones. Correct as of the 16th December 2016.

[1] Up to 1Gbps based on Gigabit Class LTE Cat 16, dependent on market availability and compatible network.

[1] Xperia XZ Premium and XZs features a memory stacked image sensor capable of slow motion video at 960 fps in HD (720p) using device hardware. Verified by Strategy Analytics’ SpecTRAX service against the published camera sensor specifications for over 9800 smartphones. Correct as of 16/12/2016.

[1] Available titles vary by geographic region. Internet connection speed of 15Mbps+ recommended to enjoy 4K HDR content on your mobile device.

[1] Finger-print sensor not available in all markets. Please check with local operators and retailers.

[1] Xperia XZ Premium and XZs is water resistant and protected against dust, so don’t worry if you get caught in the rain or want to wash off dirt under a tap water, but remember all ports and attached covers should be firmly closed. You should not put the device completely underwater; or expose it to seawater, salt water, chlorinated water or liquids such as drinks. Abuse and improper use of device will invalidate warranty. The device has been tested under Ingress Protection rating IP65/68. For more info, see Note the Xperia XZ Premium has a capless USB port to connect and charge. The USB port needs to be completely dry before charging.

[1] Battery Care charges your phone to 90%,waits, then charges to 100% just before your normal wake-up time

[1] UCH12W available as an option accessory.

IMG_4787 IMG_4615 (1) IMG_4525 IMG_4714



Share this with your friends