Shop The World Campaign

11street Kicks off ‘Shop The World’ Campaign with RM1million Petrol Vouchers Up for Grabs
  • Leading online marketplace organises international online shopping event to bring millions of global products especially from countries such as China, Japan, Korea, Taiwan and USA;
  • The campaign also aims to enrich customers’ online shopping experience via collaborations with global e-commerce players – 11street Korea, UiTOX (Taiwan) and WorldFront (Australia), with promotions up to 99% discount, free overseas shipping for selected items, exclusive pre-orders and many more.

 

KUALA LUMPUR, 10 March 2017 – 11street (www.11street.my) today announces the launch of its international online shopping event campaign – ‘Shop The World’, to bring to consumers millions of internationally-branded products especially from countries such as China, Japan, Korea, Taiwan and USA.

Wong Siew Lai, Vice President of Marketing Communications, 11street shares that the ‘Shop The World’ campaign is 11street’s brainchild, to satiate the growing consumers’ demands for greater product variety and renowned global brands online with enticing deals and promotions.

“Today, 11street has close to 10 million products listed on our platform and as a matter of fact, more than half of them are popular cross-border products and international brands. As one of the leading e-commerce platforms in Malaysia, we want consumers to be able to shop the world without needing to leave the country. To do this, we have struck up partnerships with popular global names. Through these partnerships we have ramped up our offerings for the benefit of our consumers,” Wong adds.

The campaign will see synergies between 11street and three leading global e-commerce players – its parent company, 11street Korea; UiTOX from Taiwan; and *WorldFront from Australia, which brings with it a large variety of popular overseas products.

[* WorldFront is global e-commerce player with fulfillment centres across three countries – United Kingdom (UK), USA, and New Zealand. WorldFront also owns and operates the largest online marketplace in New Zealand and Australia. Established in 2004, and now with over 23 million products across a diverse range of categories, WorldFront has established itself as the leading product supplier to marketplaces across the world.]

Ben Powles, CEO of WorldFront adds: “WorldFront is looking forward to this partnership with 11street. As the largest marketplace in Australia and New Zealand, we want to offer Malaysian consumers our range of products from Australia, the UK and the USA at competitive prices through our store – Awesome Everyday Prices on the 11street platform.”

“We have over 1 million products including many bestselling brands across all of 11street’s categories available for this campaign, and we pledge to increase our product count on 11street to 3 million by mid-2017. We aim to break the geographical barrier and give all Malaysians access to the best products from across the world by leveraging 11street’s ‘Shop The World’ campaign,” Powles shares.

Kick starting from 11 March, the ‘Shop The World’ campaign will see 11street offering promotions on international products and global brands at up to 99% discounts and free overseas shipping for selected items, on top of giving away total RM1million worth of petrol vouchers for consumer purchasing items from the campaign listings, as a bonus to encourage more consumers to shop online, save cost and manage rising costs of living.

 

Exclusive Pre-orders and Irresistible Deals Available. It’s So Easy, Click-Click Saja!

Also taking part in the campaign are established global brands such as Coleman, Laneige, MamyPoko, MSI, Philips AVENT and Primer Group (the local distributor of International fashion labels such as Flossy, Jansport, Native, and Outdoor Products) making the ‘Shop The World’ campaign a truly holistic one, and positioning 11street as a global marketplace galore with bundled promotions, shocking discounts only available on the platform, and exclusive pre-orders for the most anticipated gadgets coming to town.

 

Galore of RM1million Worth of Petrol Vouchers

The ‘Shop The World’ campaign comes with a shopping bonus in the form of petrol vouchers up for grabs. In view of rising petrol prices, 11street is going the extra mile, by offering RM10 worth of petrol voucher for every RM100 spent on products and brands registered under the ‘Shop The World’ campaign.

Wong ends: “This is a small treat for our shoppers, and a way to thank them for their support. In fact, our ‘Shop The World’ campaign is only the beginning to what we have in the pipeline for our shoppers. We want our customers to experience a truly global shopping experience. In time, our customers will realise just how small the world is when they shop on 11street, as we continue to boost our product variety and inventory of global brands.”

The ‘Shop The World’ campaign will run from 11 March to 18 April, encompassing deals that will see consumers through upcoming festive periods.

For more information on the ‘Shop The World’ campaign on 11street, please visit http://bit.ly/shoptheworld11street.

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Appendix

Quotes from 11street’s brand partners

 

PY Choy, Chief Executive Officer of Momentum Strike, the Exclusive Distributor of Coleman

“Our motivation for the partnership is simple – to showcase the best Coleman has to offer on 11street’s platform, especially to sports and outdoor enthusiasts. To mark the partnership, we are offering exclusive deals on 11street, but we also have plans in the pipeline to boost our product listings on the platform.”

Margaret Chin, General Manager, AmorePacific Malaysia, a conglomerate that owns Laneige

“Laneige fans would be delighted to know that we are launching our newest product – the Two Tone Tint Lip Bar – exclusively on 11street, with gifts and special giveaways for purchases above RM150 and RM250. We are confident that 11street will provide us with the platform to reach out to our target audience, given its standing as one of Malaysia’s largest e-commerce sites.”

Beh Kok Seong, Senior Sales Planning Manager, MamyPoko

“11street is one of our trusted and valued e-commerce partners, so we are delighted to be a part of its ‘Shop The World’ campaign. Our brand is synonymous with providing care and protection for infants and toddlers, and is well trusted by Malaysian parents. We hope that through this partnership, we are able to reach out to a wider pool of consumers and enable them to purchase our products at more competitive prices.”

Pia Huang, Marketing Manager, MSI Malaysia

“We are excited to exclusively partner with 11street for the launch of our GE62 Camo Squad Limited Edition notebook. MSI is confident the partnership will help elevate our brand awareness and make our products more readily available to consumers. To celebrate this partnership, consumers will be able to pre-order the gaming notebook exclusively on 11street and stand a chance to get a free Ghost Recon Main Game and season pass worth RM350 approximately.”

Yvonne Wong, Marketing Manager, Philips AVENT

“Business expansion and consumer outreach are two key things Philips AVENT look into when partnering other platforms, so for us to feature our high-quality products on 11street – this says a lot about the confidence we have in them. This partnership marks a good stepping stone for us onto the e-commerce sphere, and help us achieve our goal of enabling more consumers, especially new parents, to purchase our products.”

Niklas Yong, Marketing Manager, Primer Group of Companies

“While we are still new to e-commerce, we have a steady fan base overseas. As such, we are thrilled to introduce our brands such as Flossy and Jansport to Malaysian shoppers. These brands are no stranger to celebrities and fashion enthusiasts around the world, and we are positive that in no time, our consumers will catch on the trend.”

Photo 1(from left to right) – Pia Huang, Marketing Manager, MSI Malaysia; Beh Kok Seong, Senior Sales Planning Manager, MamyPoko; PY Choy, Chief Executive Officer of Momentum Strike (exclusive distributor of Coleman); Wong Siew Lai, Vice President of Marketing Communications, 11street; Margaret Chin, General Manager, AmorePacific Malaysia (Laneige); Niklas Yong, Marketing Manager, Primer Group of Companies; and Yvonne Wong, Marketing Manager, Philips AVENT at the launch of 11street’s ‘Shop The World’ campaign.

 

Photo 3

In conjunction with its ‘Shop The World’ campaign, 11street conceptualised a music video titled ‘Kamsahamnida’ to commemorate the campaign.

 

Photo 411street conceptualised the ‘Kamsahamnida’ to mark the launch of its ‘Shop The World’ campaign.

 

 

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