Samsung x 11street

Samsung Asia Partners SK Planet to Grow e-Commerce in Malaysia

Collaboration sets the stage to promote and enhance the sale of Samsung products through one of the top leading ecommerce marketplaces, 11street (

KUALA LUMPUR, 27 February 2017 – SK Planet and Samsung Electronics Southeast Asia and Oceania today signed a Memorandum of Understanding, “E-Commerce Business Partnership in Southeast Asia MOU,” in Singapore to promote Samsung’s brand presence and provide increased convenience and access to Samsung’ products in the Southeast Asia region through 11street Malaysia, 11street Thailand and Elevenia in Indonesia.

As two leaders in the digital domain, Samsung and SK Planet have successfully collaborated in the Korean domestic market, and are aiming to extend this relationship into the Southeast Asian markets to provide better services to their customers, and to enhance e-commerce leadership in the region.

In the past 4 years, SK Planet has successfully grown and progressed in overseas markets leveraging their operational and technical expertise from 11street Korea. SK Planet has launched their e-commerce platform into new global markets every year, beginning in 2013 with Turkey’s, where number one market leadership was achieved in two and a half years, followed by Elevenia in Indonesia, 11street Malaysia the following year, and most recently 11street Thailand. Global 11street has positioned itself as a leading service provider in Southeast Asia and Turkey, by leveraging its domestic success and strategies, and providing a differentiated shopping experience for its customers.

Partnership Cements E-commerce Leadership

Hoseok Kim, Chief Executive Officer of 11street Malaysia said: “Closer to home, 11street has a vast and extensive network of sellers across the country with over 9.6 million SKUs from 28,000 sellers to date. Through this collaboration, we are forging a stronger alliance with Samsung to increase our offering of handheld devices and consumer electronics products to our consumers. We look forward to supporting Samsung in strengthening their product stronghold in Southeast Asia, and will leverage our platform to offer their range of quality products to our consumers.”

Today, many consumers are tech savvy and enjoy online shopping in their own space. Thus, the need to spend time driving to shopping malls, pushing through crowds and queuing to make purchases has decreased significantly. We see an increase of online purchases made via mobile from the outlying cities, we are glad to collaborate with 11street as one of our online partners to enhance our loyal and potential consumer’s online shopping experience. With only just a click away, we want Malaysians to experience the whole Samsung ecosystem!” said Lee Sang Hoon, President of Samsung Malaysia Electronics.

As top global players in their respective industries, Samsung and 11street seek to create complementary synergy by tapping into each other’s competency, expertise, and experience. The global 11street platform has positioned itself as a leading service provider in Turkey and SEA through its domestic success and market expertise.

Premium Consumer Experience for Samsung and 11street Customers

Consumers will enjoy a premium experience via Samsung’s official Shop-in-Shop page on 11street, complemented by delivery and installation by Samsung Authorised Distributors.

The Samsung Shop-in-Shop page enables consumers to easily search, browse and purchase Samsung products, as well as gain access to exclusive online-only products and pre-sale offerings.

The premium consumer experience also includes speedy delivery and hassle-free product installation by Samsung Authorised Distributors. 11street consumers will also have access to promotional discounts from Samsung via 11street Malaysia.

Special Promotions on 11street for Samsung Fans

To commemorate the partnership, a series of promotions will be rolled out for consumers starting March 2017. These include extended warranty, free installation and free delivery for selected home appliances and electronics offered directly by Samsung’s official and authorized sellers.

Another highlight is the monthly ‘Samsung Day’ that will provide consumers with value for money through flash deals with shocking discounts, credit rebates and exclusive bundles.

Kim concluded: “With our significant presence in Malaysia, Thailand and Indonesia, we are honoured to be chosen to help drive Samsung’s brand awareness on our platform. Indeed, the partnership will help elevate 11street’s fulfilment services and open up a world of exciting Samsung products for our consumers.”

For more details on the special promotions, please visit

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About SK Planet

SK Planet, a wholly owned subsidiary of SK Telecom, was established on October 1, 2011 with the aspiration of becoming a global platform innovator. SK Planet owns and operates 11st – South Korea’s number one e-Commerce shopping platform, ubiquitous O2O services such as OK Cashbag – South Korea’s most widely used integrated discount loyalty program, Syrup – a singular brand of multiple consumer apps specializing in online-to-offline commerce services, numerous vertical service platforms, as well as its own marketing and communications subsidiary. These plat-forms and technologies have propelled SK Planet to move into new global markets with leading e-Commerce platforms such as N11 in Turkey, Elevenia in Indonesia, 11street Malaysia, and most recently 11street Thailand. SK Planet is continuing to expand its business endeavors in the U.S., Turkey, and all throughout Asia to realize its goal of becoming the global leader of integrated and personalized commerce.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at


About 11street (

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit

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