Partnership with Fujiaire

Fujiaire reveals its first WiFi-enabled air-conditioner on 11street

Fujiaire partners 11street to reach out to digital consumers to meet the demands for stylish and innovative smart home appliances.

KUALA LUMPUR, 10 August 2017 – Inspired by a greater demand in smart home integration, 11street Malaysia has partnered with Fujiaire Sales & Services Sdn Bhd, an air-conditioner manufacturer famous for its air-cleaning ioniser system since 1996, to reach out to more digital consumers. The partnership sees the launch of the Fujiaire Shibui Skin Series – its first WiFi-enabled air conditioner with six wallpaper sticker designs, exclusively on 11street.

‘Shibui’ in Japanese refers to the aesthetic theory of simplicity, subtlety and unobtrusive beauty. Riding on the overarching theme, the Fujiaire Shibui Skin Series epitomises the fine blend of classicism and contemporary innovation, with an aim to provide a modern living experience for today’s home owners looking for clean lines to add on to the aesthetics of their living spaces, with full technological prowess.

The air-conditioner comes to life through the imbued AC Freedom Control App, to allow users to interact with the unit through WiFi on one’s smartphone to monitor, schedule and control the temperature of the room with one touch from a distance. Essentially, the smartphone becomes one’s personalised remote control.

E-retailing becomes catalyst for quality, smart home automation

Chuljin Yoon, Chief Operating Officer of 11street revealed: “We are now standing at the frontline of e-retailing industry, whereby the lines between online and in-store shopping are blurred. In fact, modern consumers have shown a preference for shopping online, citing ‘convenience’ and ‘time saving’ as two most important factors.

“As Malaysia continues to lead the way in e-commerce in Southeast Asia, we at 11street are rising to the challenge by boosting our smart home and electrical offerings under our home and living category. Through this collaboration with Fujiaire, we hope to meet our consumers’ demands for smarter, more innovative and modern appliances.”

Emerging opportunities in the smart home segment

Driven by the rapid evolution of WiFi technology globally, the smart home concept is slowly but surely infiltrating the Malaysian market.

“Research has shown that 65% of baby boomers are willing to pay an additional 20% for a home fitted with smart automated features such as WiFi-enabled devices[1]. Millennials meanwhile are easily captivated by new technology, especially those that offer convenience right to their fingertips. This is why 11street is the perfect gateway for us to reach out to the younger audiences in Malaysia, and more importantly, to be a part of our strategy to break into the world of e-commerce. The retail industry is becoming increasingly competitive, and at Fujiaire, we realise the need to leverage on the strength of this collaboration with 11street to establish an online presence,” said Tan Poh Ai, Chief Executive Officer of Fujiaire Sales & Services Sdn Bhd.

Established in 1994, Fujiaire Sales & Services Sdn Bhd was formed by a team of Malaysian technical and marketing experts. To date, it has a wide global clientele from more than 20 countries including Malaysia, Indonesia, and Vietnam, and won the prestigious Brand Excellence Award from the Ministry of International Trade & Industry (MITI) in 2006.

“We foresee an unprecedented growth in the smart home segment, what not with current trends of minimalism amplified by technology. On that note, we believe that this partnership with Fujiaire will open up a new channel for smart home devices, and enable consumers to activate a premium shopping experience on our platform as we reflect on our intuition to explore a sustainable e-commerce market with Fujiaire,” Yoon concluded.


Fujiaire Shibui Skin Series

The Fujiaire Shibui Designer Collection features wallpaper stickers in six different prints –  KIDS, MARB, PLAY, SKYX, STON, and UNIQ. Each print can be separately purchased to set the mood and feel for each room. Designed with a slimmer built and integrated digital LED display, the new air-conditioner also features a Vitamin C filter that produces a healthy stream of moisturiser, enhanced by a super-ioniser cleaning system to remove dust and germs.

For higher cooling capacity and greater energy saving, Fujiaire also offers the Diamond Shibui Series powered by a five-star rating inverter with an average savings of up to 50% in electricity consumption per month. This comes up to approximately RM50 saved each month, based on an eight-hour usage per day, on top of the existing cool features.

The Fujiaire Shibui Skin Series retails between RM1,170 and RM2,574, whereas the Fujiaire Shibui Diamond Series retails between RM1,350 and RM2,925. All Fujiaire air-conditioners purchased from 11street come with a three-year warranty.

For more information on the Fujiaire Shibui Skin Series, please visit

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About Fujiaire Sales & Services Sdn. Bhd.

Fujiaire Sales & Services Sdn. Bhd. was formed by a Malaysian team of technical and marketing experts from the air-conditioning industry, with technical assistance from Taiwanese and Japanese investors. Its goal was to develop a line of technologically-advanced and innovative air conditioning system. In 1996, Fujiaire launched the first-ever innovative ioniser technology in Malaysia, followed by the launch of a cutting-edge air conditioners with UV air sterilisers. Fujiaire’s reputation as a global market player has earned it a wide clientele from more than 20 countries including Bahrain, Bangladesh, Brunei, Hong Kong, India, Indonesia, Jordan, Kuwait, Macau, the Philippines, United Arab Emirates, Qatar, Saudi Arabia, Sri Lanka, South Africa and Vietnam, just to name a few.

About 11street (

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit


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