Exclusive ‘Malaysian-ised’ KitKat

11street Offers Exclusive ‘Malaysian-ised’ Kit Kat Flavours in Conjunction with Malaysia Day

Consumers can now start to pre-order the four exotic ‘Malaysian-ised’ choices of Kit Kat special edition

KUALA LUMPUR, 15 September 2016 – In conjunction with the upcoming Malaysia Day, chocolate fans will get to pre-order four never-been-seen-before special editions of the 4-finger Kit Kat bar, exclusively on 11street starting from September 16 and to expect delivery of their Kit Kat bars right to their doorsteps on a date of their choosing from 22 September onwards.

Kit Kat King of Fruits

Kit Kat Orange Pineapple

Kit Kat Cafe Latte

Kit Kat Banana Nut

To kick start the pre-order process, 11street will debut four new special edition flavours – ‘King of Fruits’ for the discerning Malaysian, ‘Orange and Pineapple with Crunchy Pecan’ for a taste and feel of the tropics, ‘Café Latte with Cookies and Cream’ for coffee lovers, and ‘Banana Nut Caramel Cluster’ to appease your sweet tooth.

“11street is ecstatic to be the only e-commerce platform in Malaysia to mete out Kit Kat’s distinctive offering, in which the newly-released flavours are specially created for the Malaysian market. On top of the current four ‘Flavours of the Month’, we will be featuring another set of new flavours on a monthly basis, so keep checking in to 11street for updates!” says Bruce Lim, Vice President of Merchandising of 11street.

Shoppers who pre-ordered the special edition Kit Kat bars can opt to have them delivered to the comfort of their homes, on a date after Thursday, 22 September. Meanwhile, those who prefer to collect their Kit Kat bars can do so personally at Kit Kat Chocolatory, which will mark its inaugural presence in Kuala Lumpur soon. Collection will begin from Thursday, 22 September onwards, but shoppers must advise their preferred collection date.

“We are delighted to have 11street onboard to spread this dose of Kit Kat happiness to all its shoppers. This special edition Kit Kat was concocted with Malaysians in mind, and we are excited to offer it first to 11street shoppers. It has always been our aim to reach out to as many chocolate fans out there as possible, so we are happy that through this partnership with 11street, we get to reach out to our dear consumers, and deliver their perennial favourite – Kit Kat chocolate fingers – straight from our Kit Kat Chocolatory to their homes,” Sachin Goel, Business Executive Manager, Confectionery Business Unit, Nestlé Products Sdn Bhd elaborates.

11street shoppers who pre-order the special edition Kit Kat bar will have to allocate at least one day for Kit Kat Chocolatory to prepare their order. They have to indicate their preferred delivery date upon check out on 11street. To date, delivery is available only for consumers in Klang Valley.

New 8-finger Kit Kat Bar with Customised Personal Message on Box to be launched

Starting October, 11street will also feature another one of Kit Kat’s new product offerings – the 8-finger bar. Fully customisable, shoppers can incorporate every ingredient that they love into the 8-finger bar, from what goes into the fingers, choosing from three types of chocolate (milk, dark and white); nuts, fruits and a variety of exotic inclusions all the way to the look and feel of the box, including of a personalised message and photograph.

“At 11street, we are committed in bringing a wide range of product offerings to our shoppers, so we hope that through this partnership with Kit Kat, our shoppers get bragging rights to be among the first in Malaysia to sample these new delicious Kit Kat bars,” Lim concludes.

For more information, please visit www.11street.my.

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About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit www.11street.my

About Nestlé Kit Kat

Created in 1935, KitKat became part of Nestlé’s range of confectionery products in 1988, and has grown to become one of Nestlé’s billionaire brands. Enjoyed by all, this light snack is Malaysia’s No.1 chocolate brand, and is exported to 11 countries in Asia. Nestlé KitKat is the first global confectionary brand to be sourced from 100% sustainable cocoa.

The phrase “Have a break, have a KitKat” aptly describes the mission of KitKat– to help you take a break when you need it the most. Nestlé KitKat celebrates all the different ways KitKat lovers take a break. Whether you’re sinking under a sea of paperwork or working like a machine, you can delight in this sweet treat, now made with 100% sustainable cocoa, anytime, anywhere and any way.

Here’s how to celebrate a break, the KitKat way:

  1. Push the wafer out of the red wrapper.
  2. Break off a wafer finger at a time.
  3. Snap a wafer finger in half, and enjoy!

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