Cook In Style this Ramadan

Cook In Style this Ramadan with Pentoli & 11street

11street and Pentoli provide greater convenience to Malaysians by offering premium quality cookware designed with your safety in mind

Kuala Lumpur, 3 May 2018 – As the festive season is approaching, 11street Malaysia has partnered up with Pentoli, a premium cookware brand that is inspired by Italian designs both classic and contemporary to bring in high quality cookware to 11street’s platform. This partnership signifies the ongoing efforts to enhance the product variety on 11street to cater to the wants and needs of the consumers.

Through this partnership with Pentoli, 11street will take a much closer step in becoming a more holistic online shopping platform as well as enhancing the consumers shopping experience.

Bruce Lim, Vice President of Merchandising at 11street said during the media event: “I believe that people has always sourced for items with good quality, and hence our partnership with Pentoli will allow customers to buy top-notch and safe cookware from 11street platform. Both brands will work closely to provide products and services that will benefit our shoppers, while we work hand-in-hand to prosper together.”

Pentoli’s factory is one of the factories outside Japan to receive the SG (CH-IH) certification and it is qualified to produce Induction-compatible stainless-steel cookware. That means every single raw materials and production of Pentoli cookware is controlled, ensuring the brand reliability and consistency.

With the unique and innovative Pentoli’s Smart-Forming Technology, a variable wall of thickness is formed while optimising body weight and heat distribution of the cookware. This ensures faster cooking time and lesser energy consumption. As a result, foods are cooked in a much less hazardous to health method. With this, consumers will have one less worry on their mind and can focus on things that matters most; creating precious memories with their loved ones during festive season.

Presenting at the same event, Khoo Chee Kong, Managing Director of Pentoli said: “At Pentoli, we believe in constantly innovating our products in order to provide our customers with an exceptional cooking experience. We are very grateful to be able to work with 11street, it will definitely help us reach a wider audience in Malaysia and we have the utmost confidence that both brands will benefit from the partnership.”

In conjunction with the partnership, Dato’ Fazley Yaakob, MasterChef Celebrity Malaysia will be the official Chef Consultant for Pentoli’s Ramadan and Hari Raya campaign. Dato’ Fazley Yaakob performed a cooking demo featuring two of his favourite Ramadan dishes, which are ‘Smoked Meat with Fiery Chilli and Green Starfruit’ and ‘Caramelised Bananas with Gula Melaka Butterscotch Sauce’ in conjunction with the upcoming festive period.

Hero Product

Pentoli Multi-ply Stainless Steel 8L Pressure Cooker

Equipped with Interlock System Mechanism, Pressure Indicator Safety Valve and Extra Safety Valve features, Pentoli promises users a safe cooking experience. Other than that, steam is trapped in an airtight pot which subsequently raises the pressure and boiling point, thus speeding up the cooking process.


Pentoli Multi-ply Stainless Steel 38cm Flat Bottom Wok with Cover

Besides lightweight feature, it comes with Quality Bakelite Handle with excellent insulation and heat-resistance. The Intelligent Air Valve gives user total cooking control by retaining and releasing steam.

In conjunction with 11street Ramadan campaign, which will be taking place from today till 15th June 2018, Pentoli will be offering its cookware promotion at up to 78% discounts on 11street. To top it up, a Pentoli 28cm frying pan will be given out free for customers who make purchase of the key Pentoli Hero cookware. For an added convenience, customer will be able to opt for an installment plan for up to 36 months during the period. For more details, please visit

(L-R) Khoo Chee Kong, Managing Director of Pentoli, Dato’ Fazley Yaakob, MasterChef Celebrity Malaysia and Bruce Lim, Vice President of Merchandising at 11street doing a cooking demo

(L-R) Khoo Chee Kong, Managing Director of Pentoli, Dato’ Fazley Yaakob, MasterChef Celebrity Malaysia, Bruce Lim, Vice President of Merchandising at 11street and Ng Shwu Ching, Executive Director at Pentoli


About 11street (
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. For more information, please visit
About Pentoli
Inspired by Italian designs both classic and contemporary, PENTOLI’s cookware essentials of pots, pans and accessories represents high quality multi-ply stainless steel cookware that will elevate your cooking experience in style. Versatile and made durable, PENTOLI’s innovative smart-forming technology produces variable wall thickness while optimising body weight and heat distribution of the cookware to ensure faster cooking time and lesser energy consumption.

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