KUALA LUMPUR, 28 October 2015 – Online marketplace 11street (www.11street.my) today announces that it will be organising its first annual celebration event, ‘LOVE 11’ for the public on November 11th. The celebration will offer significant giveaways in the total worth of RM1.1 million, along with celebrity stage performance by Korean entertainer HAHA, and a series of exciting programmes starting from 12noon at LOT 10 shopping complex, Kuala Lumpur.
Hoseok Kim, CEO of 11street says, “We are thrilled to select November 11th as a day to celebrate and to give back to the Malaysian shoppers. In fact, November 11th does not only refer nicely to our brand name, it is a day that 11ST Korea celebrates annually by rewarding their customers with great benefits because in Korea, November 11th has been widely known as a day whereby people shows affection to their loved ones through a gesture of exchanging Pepero.”
“As such, we see today as the prefect day to host our very first ‘LOVE 11’ celebration, where we will be announcing the major and future benefits for our customers. On this special day, we will give away prizes, gifts and shopping credits. Additionally, the celebration will see distributing 11,000 boxes of Pepero as its shape resembles number ‘1’ and is symbolic to 11street,” Kim adds.
‘LOVE 11’ Celebration with Celebrity Performances & RM1.1 million worth of Giveaways
With the growing popularity of Korean culture in Malaysia, what is a better way for 11street to thank its customers than with a special appearance by Korean entertainer, HAHA. Best known as the co-host of Running Man, HAHA will not only be performing, 11street will also be offering fans a chance to meet and have a photo session with him.
Furthermore, the Malaysian actress and 11street’s brand ambassador, Emily Chan will be there to join and witness the ‘LOVE 11’ celebration at LOT 10 shopping complex where the public will receive a total RM1.1 million worth of gifts, prizes and discounts which include the 11 attractive prizes from the ‘Snap and Win’ contest, lucky draw as well as the gifts giving out at booths by participating brands such as SONY, Samsung, Kinohimitsu, K-market, BONIA, Lenovo, SASA, NESCAFÉ, Thermos®, and WindRider.
‘LOVE 11’ celebration will also see three lucky winners from its ‘11street Genie’ campaign to have their dreams be fulfilled on November 11th – Be it exploring the world, visiting Korea, getting a make-over for your house and extensive grocery supplies. Log on to the ‘11street Genie’ page to find out more.
Last but not least, Maybank, the exclusive bank partner of the event, will offer 500 pcs of 15% discount coupons everyday to Maybank card users who shop at 11street from November 1st until November 30th.
“We have lined up a host of exhilarating activities and we are eager to share and celebrate this meaningful day with Malaysian consumers. So do mark down the date in your calendar and we look forward to seeing you all there at ‘LOVE 11’ celebration,” Kim ends.
¹ Pepero (빼빼로) is a cookie stick, dipped in compound chocolate, manufactured by Lotte Confectionery in South Korea since 1983. https://en.wikipedia.org/wiki/Pepero
About 11street (www.11street.my)
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit www.11street.my
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