Gone are the days of heavily caked face as Korea’s natural beauty secrets are dominating the beauty world for both men and women. Flawless, radiant complexions are turning heads ever since Korean beauty hits the shores of local market with its first invention – the BB cream.
As the trend continues, 11street is bringing K-beauty closer to us at a fraction of the price through exclusive collaborations with leading Korean cosmetics & skincare brands. Be spoilt for choice as we bring LANEIGE, Innisfree, MISSHA and Banila Co. all under one hub! Featuring more than 1,000 products, you can expect discounts of up to 80% with free shipping.
LANEIGE Malaysia Debuts Its First Warehouse Sale at 11street
If you are lusting over Song Hye Kyo’s dewy looking skin in the hugely popular Descendants of the Sun drama, try out LANEIGE BB Cushion, a global bestseller with one sold every 10 seconds worldwide, along with other star products at great discounts such as the Water Sleeping Mask that hydrates your skin overnight, resulting in rejuvenated and radiant skin.
Promotion period: 6 June 2016 – 12 June 2016 (week 1)
AUTHENTIC Innisfree Products From Korea
Innisfree is a cult favourite for their unique native ingredients from Jeju Island. They have a large variety of wonderful sheet masks that are free of harmful ingredients like parabens. For a targeted skincare problem, the Jeju Volcanic Pore Clay Mask, infused with minerals released by volcanic explosions in Jeju, is a worthy investment considering Malaysia’s hot and humid climate. Not forgetting Innisfree also has a male range catered to the masculine gender, especially when Lee Min Ho is the male spokesperson for the brand.
Promotion period: 13 June 2016 – 19 June 2016 (week 2)
MISSHA x LINE Exclusive Official Collection
MISSHA teamed up with LINE Friends to launch a special edition of cosmetic collection and skincare products in Korea early this year. Most of the products featuring the cute characters were so popular that they’re flying off the shelves like hot cakes1. With MISSHA on board, Malaysian consumers can also grab this collection exclusively at 11street during the beauty fair without needing to travel all the way to Korea! Look out for the Time Revolution The First Treatment Essence, Time Revolution Night Repair Ampoule and M Perfect Cover BB Cream that’s bound to put you at the centre of attention, all for the right reasons.
Promotion period: 20 June 2016 – 26 June 2016 (week 3)
Banila Co Celebrates Official Launch in Malaysia with 11street
Banila Co has been a very popular in Korea with its Clean It Zero Cleansing Balm sold every 4.8 seconds for one jar. With only one physical store available in the whole of Malaysia, it is definitely not going to satisfy our local consumers. 11street delivers its promise to find what you love at the comfort of your home. Enjoy the convenience of these beauty must-haves with exclusive products like the Seoul Fox Tail Dual Eyeliner and Seoul Fox Tail Mascara (Black) available at 11street.
Promotion period: 27 June 2016 – 3 July 2016 (week 4)
For more information, please feel free to contact me at 017 343 9590 and firstname.lastname@example.org.